
EVENTS
EstLab Forum: Media and Technology: The End of Society or the End of Media? – guest Assoc. Prof. Mario Hibert, PhD (24 May 2023)
YouTube recording of the event: https://youtu.be/coejYmZV98w

On Wednesday, 24 May 2023, the EstLab Forum entitled “Media and Technology” was held in the Small Ceremonial Hall of the Faculty of Humanities and Social Sciences in Osijek, organised by the Technosphere section of the Faculty’s Aesthetic Laboratory and the FUZ&JA science popularisation programme. The invited guest was Mario Hibert, Associate Professor at the Department of Comparative Literature and Library Science at the Faculty of Philosophy, University of Sarajevo. Professors of the Faculty of Humanities and Social Sciences and members of the Aesthetic Laboratory Milijana Mičunović and Boris Badurina also participated in the discussion, with Boris Bosančić acting as moderator.
The introductory part of the forum reflected on the rapid, and in certain segments invasive, development of information and communication technology over the past seventy years, which has ultimately led to the unprecedented penetration of digital media (online portals, social media, etc.) into every aspect of human life. In this way, digital media have become the most powerful and influential factor in contemporary society.
As M. McLuhan warned us long ago, media are not merely intermediaries of communication but encompass all forms of technology. In other words, an equality sign should be placed between these two concepts. This kind of equivalence suggests that information and media (digital) literacy represents far more than access to, analysis, evaluation, creation and distribution of information in different media forms. Understanding information and communication technologies as forces within a new ecosystem also means extending the semiotic understanding of literacy to the cognitive level of the ability to comprehend the technological environment. By introducing the discussion of the “operating systems of our lives” through this media-ecological perspective, the aim is to emphasise the importance of moving away from an instrumental paradigm – the skills of using media/technologies – toward questions of how to live in relation to an environment that replaces critical thinking with the automation of meaning and significance. The fact that, instead of a radically open social imaginary, we have received the implosion of neoliberal globalisation, and have replaced cyber-idealism with cyber-cynicism, means that any discussion about media/technology today should essentially be nothing other than a reminder of the collapse of sociality brought about by the emergence of platform-based disciplining and algorithmic data extraction, the behavioural surplus of on-life existence.

In the final part of the forum, the discussion also considered whether technological development, which has granted media immense power, might now take that power away in light of the recent shocking development of artificial intelligence, currently at the forefront of technological development. The present situation with media is such that they are finding it increasingly difficult to cope with the negative consequences of their own technology-driven development, manifested in the proliferation of inaccurate, false and malicious information, post-truths, half-truths and similar content within the media space. Artificial intelligence can multiply such content indefinitely while at the same time being unable to recognise it as inaccurate, false or malicious. Whether such a situation could, in the near or distant future, result in one of the worst possible scenarios – the collapse of our society, or perhaps of the media themselves – remains an open question.
Boris Bosančić and Mario Hibert
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EVENTS
Literature in the Technosphere: A Conversation with Zoran Roško (19 April 2022)


The possibility that we live in a simulation prompted a very lively discussion in which Zoran Roško presented several highly intriguing and original theses. According to our guest, living in a simulated universe does not necessarily imply a digital form of simulation such as that depicted in The Matrix – in his view, a highly limited and deficient representation of the fusion between computers and humans – but may also include an analogue form of simulation, or perhaps a type that remains entirely unknown to us.

Through these and similar questions, a highly stimulating and engaging discussion continued, at times reaching beyond the boundaries of conventional thinking about technology and its possibilities, thanks to the exceptional erudition, eloquence and literary imagination of Zoran Roško. Although primarily a writer, Zoran Roško fully justified the invitation to participate in a Technosphere discussion by encouraging everyone present, including a large number of students, to continue reflecting on the role of technology in our lives and the possible directions of its future development.
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Technosphere and the “Transcending” of Life – A Conversation with Žarko Paić (1 June 2021)

Moderators of the conversation: Boris Bosančić, Milijana Mičunović, Davorin Ćuti.