Erasmus+ courses for incoming iSchool students

Academic year 2023/2024

Official language of instruction is Croatian. Incoming students get assignments in English and work closely with course instructors.

Library and Information Science

1st study year

ISVU code Title /description Term ECTS-s Status
148833 Information society winter 3 obligatory
151057 Digital data protection winter 3 obligatory
148835 Information retrieval and subject indexing winter 3 obligatory
148841 Technological changes and human-computer relationship winter 2 optional
148854 Methods of paper protection winter 2 optional
229665 Bibliography and bibliographic heuristics winter 2 optional
241359 Project management winter 2 optional
151058 Collection management summer 3 obligatory
151059 Evaluation of information services summer 3 obligatory
151060 Cultural heritage preservation and presentation summer 2 optional
175171 Information in theory summer 2 optional
148834 Research methods in information sciences summer 3 obligatory
151065 Change management in information institutions summer 2 optional
241360 Contemplative and psychological approaches for information and communication professionals summer 2 optional

2nd study year

ISVU code Title /description Term ECTS-s Status
161691 Theory and practice of organisation of information winter 3 obligatory
161692 Marketing in information institutions winter 3 obligatory
161693 Human information behaviour winter 3 obligatory
180629 Practical project in information institutions winter 3 obligatory
255347 Bibliometrics winter 2 optional
229685 Knowledge management winter 2 optional

Course descriptions

Course/Instructor Course description
Information society
Boris Badurina, boris.badurina@ffos.hr
The objectives of the course are to familiarize students with main theories of media and communication as well as the influence of the contemporary information and communication technologies have on society.
Digital data preservation
Damir Hasenay, dhasenay@ffos.hr
The objectives of the course are to introduce students with approaches, problems, and ways of preserving digital documents, train students to follow changes in the field of digital document preservation and enable students to apply acquired conceptual and theoretical knowledge in different environments in which digital documents are created, used and preserved.
Learning outcomes:

  • to understand the role and importance of preserving digital documents
  • to adopt concepts and models of preservation of digital documents
  • to distinguish the features of different categories of digital documents and their preservation needs
  • to understand the risk categories to which digital documents are exposed
  • to plan the process of preserving digital documents in different environments
  • to apply metadata schemes for preservation of digital documents
  • to apply methods and techniques to preserve and ensure long-term access to digital documents
Information retrieval and subject indexing
Kornelija Petr Balog, kpetr@ffos.hr
The course’s objective is to familiarize students with main theoretical works and practical achievements in the area of information retrieval and subject indexing. The content of the course: IR of full-texts, inverted index, weighting, IR models (Boolean, vector-space, probabilistic), traditional vs interactive IR models, TREC, Cranfield experiments, subject indexing, subject and classification languages
Technological changes and human-technology interaction
Milijana Mićunović, mmicunov@ffos.hr
The course focuses on cyber-anthropological, sociological, phylosophical, ethical and political aspects of technological changes and human-technology interaction, as well as the dynamics and structure of technological changes and their influence on man and human nature, nature, society, culture and economy.
Some of the basic concepts covered in this course are: technological culture, technocracy, technosphere, techno-fundamentalism and technological determinism, gig economy and sharing economy, virtual reality, transhumanism, posthumanism, digital immortality, artificial intelligence.
Learning outcomes:

  • critically interpret phenomena and changes in the technological society and culture (i.e. technosphere)
  • understand the new social paradigms in digital society and culture
  • critically interpret the issues of human-technology interaction
  • critically interpret the issues of nature-technology interaction
  • critically interpret the issues of society-technology interaction
  • understand the theory of transhumanism and posthumanism
Methods of paper preservation
Damir Hasenay, dhasenay@ffos.hr
The objectives of the course are to enable students to understand and interpret the concept and methods of preservation of paper materials and to master the methodology of recognition, selection, and organization of written heritage for its preservation and safe use.
Learning outcomes:

  • to recognize the importance of the properties of paper materials, especially in relation to the preservation of cultural heritage
  • to describe the properties of paper important from the point of view of its use as a written heritage material
  • to describe the causes of deterioration of paper materials
  • to distinguish the basic specificities and types of technological processes of paper production
  • to compare and argument the optimal methods of preservation of paper materials in certain circumstances
Bibliography and bibliographic heuristics
Jelena Lakuš, jlakus@ffos.hr
The course’s objective is to familiarize students with the methodology of making bibliographies, that is, with the bibliographic procedures of collection, evaluation, selection, description, and arrangement of bibliographical records. They are also trained to make indexes as important supporting parts of all bibliographies. Students are also familiarized with a historical overview of the development of bibliographies, from the first library catalogues to modern online bibliographies. In addition, students are trained to produce their own bibliographies.
Project management
Gordana Dukić, gdukic@ffos.hr
Contents: Introduction to project management. Definition, characteristics and types of projects. A brief history of project management. Project environment. Strategy and project management. Importance of projects in information institutions. Project participants. Project manager, project team, interest-influential groups. Project and organizational structure. Project life cycle. Initial phase, implementation phase, closing phase. Projects in archives, libraries and museums: examples of good practice. Methods and applications for project management. Gantt charts, network programming methods (CPM and PERT), Microsoft Project.
Research methods in information sciences
Boris Badurina, boris.badurina@ffos.hr
Damir Hasenay, dhasenay@ffos.hr
The aim of this course is to familiarize students with the concepts and terminology of research methods used in science, with an emphasis on research and the application of scientific methods in information sciences. Furthermore, the goal is to develop in students the knowledge, skills, and competencies for planning, shaping, and implementing scientific research, with a focus on the specificities of such research in information sciences.

The contents of the course: introductory and general considerations on science and research in information sciences; an overview of relevant qualitative and quantitative research methods at a theoretical level; differences between quantitative and qualitative research methods; drafting a research outline; data collection techniques; description and presentation of results; basics of descriptive statistics and basic parametric tests.

Learning outcomes

  • Understand the role and importance od scientific research within field of information science
  • Enable students to be able to choose research objective
  • To apply research methods to a research objective within a field of information science
  • To apply adequate statistical methods for research data processing
  • To use statistical software
Collection management
Sanjica Faletar, sfaletar@ffos.hr
Learning outcomes

  • critically interpret theoretical literature
  • understand collection development policy and processes, in particular as influenced by ICT (e-books, e-journals, subscriptions, licencing, consortia, vendor-librarian relationship, partnerships and negotiation skills)
  • managing collections from different aspects (e.g. controversial material, budgeting etc.)
  • understand diversity, inclusion and social justice in acquisitions and collections
  • understand community analysis
  • understand selection and weeding (purchase, gifts, exchange etc)
  • understand open access and open repositories
  • understand copyright and public lending right
  • understand collection assessment and evaluation (collection- and user-based)
  • understand collection marketing
  • understand staffing, training and development
Evaluation of information services
Kornelija Petr Balog, kpetr@ffos.hr
Evaluation approaches, trends, criteria and technologies; Evaluation as a management tool. Statistics and its application in the evaluation processes; Quality; Quality awards; Benchmarking; TQM; Balanced Scorecard, Six Sigma, Satisfaction vs quality; Evaluation of e-services; Outcomes (social, economic), Cost/benefit; ROI; Contingent valuation method;  Organisational culture, Culture of assessment; Interpretation of collected data
Cultural heritage preservation and presentation
Damir Hasenay, dhasenay@ffos.hr
The objectives of the course are to introduce students to the theoretical concepts of managing the preservation and presentation of cultural heritage and their implementation in heritage institutions, to train students to plan and organize activities for the preservation and presentation of different collection in different institutions, as well as to independently monitor professional literature and examples of good practice.
Learning outcomes:

  • to define and describe the typology of cultural heritage
  • to distinguish the specificities of certain types of cultural heritage
  • to recognize and describe the basic concepts of preservation management
  • to identify common origins and differentiate the specifics of preservation management in archives, libraries, and museums
  • to apply theoretical knowledge in the creation of preservation management models for specific corpuses of material or the specific context of the institution
  • independently organize heritage preservation management models in the physical and virtual environment
Information in theory
Boris Bosančić, bbosancic@ffos.hr
Definitions of the concept of information from different theoretical points of view; types of information. The relationship between the concept of information and the related concepts of data and knowledge; Information theories; mathematical theory of communication or mathematical-statistical theory of information; semantic, algorithmic, dynamic, pragmatic, situational and general information theory. Directions in the development of information theories & approaches to the concept of information; cognitive access to information; objectivist approach to information; constructivist approach to information; semiotic approach to information; philosophy of information; modern approaches to information.
Contemplative and psychological approaches for information and communication professionals
Darko Lacović, dlacovic@ffos.hr
This course contains following topics: description of information overload, burnout and attention deficit; relationship between information and contemplation; difference between contemplative practices (meditation, dance) and contemplative experiences (awareness, attention, concentration, silence, cognition); spirituality in information science studies; logotherapy techniques in dealing with information anxiety, stress and multitasking; hagiotherapy as a spiritual method for dealing with information overload or multitasking; mindfulness in higher education; stress management and digital detoxication.
Theory and practice of organisation of information
Kornelija Petr Balog, kpetr@ffos.hr
The course builds on students’ previous knowledge in the area of descriptive and subject cataloguing (emphasis on e-resources) and organisation of information. Topics that are either further elaborated or being introduced: conceptual models (FRBR, CIDOC CRM, FRBRoo, PRESSoo, FRBR LRM); representation of knowledge; metadata; data control; subject approach to OPACs.
Marketing in information institutions
Gordana Dukić, gdukic@ffos.hr
Contents: Concept and importance of marketing. History of marketing. Profit and non-profit marketing. Marketing strategies. Segmentation, targeting, and positioning. Consumer/user behaviour. Marketing research. Marketing information system. Marketing mix. Importance and goals of marketing in information institutions. Marketing plan. Annual report of information institutions. Promotional activities in libraries and information institutions. Media in marketing. Communication mix. Guerilla marketing and e-marketing in information institutions.
Human information behaviour
Darko Lacović, dlacovic@ffos.hr
This course contains following topics: description of information needs, information seeking behaviour, information searching behaviour; history of information behaviour research; theories and models of information behaviour; health information seeking; information behaviour on social networks and fake news; information behaviour and digital privacy; information behaviour of different groups (students, employees, older adults etc.); information seeking in libraries
Practical project in information institutions
Gordana Dukić, gdukic@ffos.hr
Students are required to carry out a practical project in the area of library and information science. Project is being conducted under the supervision of a staff member.
After completing the project work, students will be able to:

  • independently organize projects based on solving a specific problem
  • explain the selection of methods for carrying out a certain activity
  • carry out the selected activities and process the results
  • present the results of the project
Change management in information institutions
Gordana Dukić, gdukic@ffos.hr
The aim of the course is to acquaint students with the characteristics and types of changes, possibilities for overcoming resistance to change, and methods of implementing changes in the operations of information institutions. In addition to the specifics of changes in archives, libraries, and museums, special emphasis will be placed on change management in educational institutions related to distance education and the role of information institutions in these processes.
The contents of the course: an introduction to change management, how and why to manage changes, resistance to changes, the life cycle of information institutions, changes and user requirements in information institutions, changes in educational institutions, changes in publishing products, change management in archives, change management in museums, change management in libraries, change management in information institutions: examples of best practices.
Bibliometrics
Damir Hasenay, dhasenay@ffos.hr
The goal of the course is to acquaint students with the theoretical and methodological aspects of bibliometrics, taking into account the significance of scientific communication and the assessment of scientific productivity, popularity, and impact within a specific scientific field. In doing so, students will develop practical knowledge in collecting data from relevant databases, which, after processing, can be used to assess the popularity, impact, or quality of published works.
Course content: Definitions, basic concepts, and research areas of bibliometrics (name, definition, and delimitation of the bibliometrics field). Bibliometric laws and models – common characteristics. Bradford’s, Lotka’s, and Zipf’s laws. Data sources for bibliometric research. Basic elements, units, and measures of bibliometric research. Bibliometric methods. Analysis of publications and publication activities. Citations and citation analysis. Indicators of citation impact. Interrelation of bibliometrics, scientometrics, and informetrics. Webometrics. Scientific communication – historical perspective. The system of scientific communication – analytical perspective. Indicators of scientific collaboration. Specifics of bibliometric research in the field of social and human sciences.
During the exercises, students will prepare for independent analyses using assigned examples.
Knowledge management
Kornelija Petr Balog, kpetr@ffos.hr
Course’s objectives:

  • to familiarize students with the concept of knowledge management (KM) as a discipline directed toward integrated identification, collection, evaluation, retrieval and sharing of information of an organisation.
  • to develop critical thinking capabilities of the material acquired
  • to develop research capabilities that meet the needs of a particular organisation
  • to enable students to analyse dynamic theoretical context of KM
  • to encourage students to highlight similarities and differences between KM and information management (IM)

Publishing

1st study year

ISVU code Title /description Term ECTS-s Status
149036 Introduction to publishing winter 3 obligatory
149037 History of book, publishing and bookselling winter 3 obligatory
151045 Manuscript acquisition and preparation winter 3 obligatory
151047 Electronic publishing and bookselling winter 3 obligatory
148850 Visual communication winter 3 optional
149038 Publishing area structure summer 3 obligatory
151044 Contemporary publishing contexts summer 3 obligatory
204860 Graphic preparation and production of publishing product summer 3 obligatory
164543 Culture and foundation of communication summer 3 optional
151048 Digitization and the design of digital content summer 3 optional
204861 Book production and design summer 3 optional

2nd study year

ISVU code Title /description Term ECTS-s Status
204861 Publishing management winter 4 obligatory
161704 Marketing in publishing and bookselling winter 4 obligatory
180638 Practical project in publishing and bookselling institutions winter 4 obligatory
189629 Contemporary trends in publishing winter 3 optional

Course descriptions

Course/Instructor Course description
Introduction to publishing
Velagić, Zoran
zvelagic@ffos.hr
The goal is to familiarize students with the basic features of publishing. This course is an introduction to the study of publishing. Students will become familiar with the concept of publishing as a paradigm of information activity and how publishing is important in modern society. Students will also become familiar with the basic organizational structures of publishing, the spices of publishing products, and modern trends in publishing and bookselling.
Outcomes:

  • Understanding of the cultural, scientific, and overall society context of publishing
  • Understand their role in publishing (cultural and economic sectors)
  • Distinguish between publishing products and define organizational structures appropriate for producing different products
  • Recognize modern content and formal trends in publishing products
  • Recognize modern trends in publishing and bookselling
History of book, publishing and bookselling
Velagić, Zoran
zvelagic@ffos.hr
The goal is to familiarize students with the basic features of each period in the development of European civilization based on the written word. They will also understand the basic social conditions related to the origin and development of the book, the development of publishing, the importance of reading and research on reading and the use of books, and the use of written sources of information.
Outcomes:

  • Recognize the fundamental influences that the book had on society
  • Describe the social and psychological mechanisms that have played a role throughout history
  • Distinguish the influence of various social, political, and cultural circumstances on the development of publishing and the book trade throughout history
  • Compare differences in reading habits throughout history and the characteristics of a range of phenomena related to book history, reading, and publishing
  • Identify the basic characteristics of publishing throughout history
  • Analyse the social function of the book from ancient times to the beginning of the 21st century
Manuscript acquisition and preparation
Velagić, Zoran
zvelagic@ffos.hr
The goal is to familiarize students with the three major organizational phases of publishing production. These are acquisition, editing and publication of the manuscript. Consequently, students will be able to participate independently and responsibly in these phases. Students will become familiar with critical skills for recognizing the quality of a manuscript, ways to optimize editorial intervention in the manuscript, and actions that precede dissemination of the finished publishing product.
Outcomes:

  • Critical application of criteria for evaluating manuscripts
  • Participation in the preparation of the author’s manuscript
  • Understand and apply principles of professional and linguistic editing of manuscripts
  • Recognize regular forms of artistic elaboration and content revision of the manuscript
  • Understand appropriate models of promotion taking into account the nature of the author’s manuscript
Electronic publishing and bookselling
Josipa Selthofer,
jselthofer@ffos.hr
Goal is to give an overview of theoretical and practical issues related to the phenomena of electronic publishing and book publishing. Students learn to edit and prepare electronic publications.
Learning outcomes:

  • to understand the prerequisites for the development of e-publishing in a given time and space and the comparative advantages and differences between electronic and printed publishing
  • to adopt phases of editing, designing, producing and distributing electronic publications
  • to apply the acquired knowledge and skills to the independent creation of a simple electronic publication
  • to identify suitable content for electronic publication
  • to prepare and create electronic publication
  • to recognize the advantages and difficulties of electronic publishing
  • to understand the process of organization and management of electronic publications
Graphic prepress and production in publishing
Josipa Selthofer,
jselthofer@ffos.hr
The aim is to familiarize students with the structure and definition of publishing production, the field of application and the characteristics defined according to the stages of production. Students acquire a comprehensive picture of the elements of publishing production, with an emphasis on the graphic prepress of the publishing product, according to different publishing fields and specificities within them. Through exercises, students acquire the necessary skills to work in a professional graphic environment. The goal is to motivate students for professional engagement in the field of publishing and graphic and production systems related to publishing.

Learning outcomes:

  • to understand the field and definition of publishing production
  • to observe the specificities of publishing production within different publishing fields
  • to adopt the basic concepts, elements, and technically and technologically determined legalities of designing and preparing a graphic product for printing
  • to understand the basic technical characterization by stages of publishing production – choice and gradation of typography, color spaces and color management, printing techniques, bookbinding and graphic finishing
  • to fully master key terminology and characterization within publishing production as a basis for quick adaptation and readiness for independent work within publishing and graphic systems
  • to master professional Adobe computer programs for graphic prepress of publications
  • to apply the acquired knowledge and skills in exact processes – graphic preppress of the printed product, selection and characterization of materials that participate in the production process and execution of the printed product in one of the printing techniques
Publishing area structure
Velagić, Zoran
zvelagic@ffos.hr
This course is an overview of the structure of publishing and book trade, with special attention to the ways in which books are produced in various publishing areas. Students will study different areas (of children’s book production area, young adult book production area, textbooks, fiction, trade books, and production of publishing books related to monographs). The study of publishing areas implies new trends in content and a more frequent shift in production, especially in the area of children’s book production. The course specifies the differences in access and implementation of the publishing plan, as well as the requirements for special personnel and other prerequisites that are important for the implementation of the publishing project.
Outcomes:

  • Describe areas of publishing in time and space
  • Identify comparative advantages and differences between each publishing area
  • Distinguish the ways in which products from different publishing divisions are conceived, designed, produced, and distributed
  • Recognize publishing advantages and difficulties in publishing in a particular publishing area
  • Apply the knowledge and skills acquired to independently prepare a seminar on a publishing product from one publishing field
  • Understand the process of organizing and producing a publication from a specific publishing field
  • Recognize content (as well as authors) suitable for publication within a publishing field
Contemporary publishing contexts
Velagić, Zoran
zvelagic@ffos.hr
The goal is to familiarise students with contemporary social phenomena affecting the development of print and electronic publishing and the distribution of publishing products. Special emphasis is placed on understanding the impact of technology on the development of communication in society. Lectures will cover contemporary theories of the information society, and seminars will discuss wide range of phenomena characteristic of modern society, focusing on the influence and changes brought about by information and communication technologies.
Outcomes:

  • Explain the cause and effect of changes in the forms of communication
  • Identify the basic characteristic of significant periods in the development of the information society in the second half of the 20th century and the beginning of the 21st century
  • Critically evaluate the advantages and disadvantages of using different media and tools in communication processes
  • Understand the process of transformation of publishing under the influence of new technologies and new communication channels
Fundamentals of communication and communication culture
Milijana Mićunović
mmicunov@ffos.hr
The course focuses on fundamentals of communication, from theoretical perspectives to applied communication. It deals with the process of communication, types and approaches to communication, communication styles and skills, and communication behaviour.
Some of the basic concepts covered in this course are: the psychology of communication, intrapersonal and interpersonal communication, nonviolent communication, the art of communication and conversation, personal and social communication challenges, communication in conflict situations, gender differences in communication, nonverbal communication, intercultural communication.
Learning outcomes:

  • critically interpret psychological factors and aspects of communication
  • understand the background processes impacting communication and human relationships
  • recognize different communication situations and apply corresponding communication behaviour
  • develop the skills of intrapersonal and interpersonal communication
  • develop the skills of nonviolent communication
  • successfully solve personal and social challenges in communication
  • develop the skills of successful conversations and communication in conflict situations
  • develop the skills of nonverbal communication
  • develop the skills of intercultural communication
Book production and design
Josipa Selthofer,
jselthofer@ffos.hr
Through the course, students become familiar with the main features of book design and production in publishing. The subject defines art and graphic elements, aesthetic principles, technical and technological characteristics of graphic prepress and book production. Students are trained through exercises in professional computer programs and graphic tools for design challenges in modern publishing.

The main goal of the course is to train students to independently create a book as a graphic publishing product.

Learning outcomes:

  • to understand the challenges of art and graphic design of a book as well as technical and technological limitations during the production process
  • to critically assess the aesthetic and functional value of the book and its cover
  • to apply the acquired knowledge and skills in the graphic prepress and design of the book, the selection materials for the production process of the publishing product in one of the printing techniques.
Practical project in publishing and bookselling institutions
Josipa Selthofer,
jselthofer@ffos.hr
Through practical project work in a public or private institution that carries out publishing or book-selling activities, the student acquires knowledge and skills in one publishing area or book-selling activity.
Learning outcomes:

  • to distinguish the specificities of individual publishing areas
  • to get to know all the specifics of publishing related to one publishing area
  • to apply proper procedures for acquiring, editing and distributing publishing products specific to one publishing area
  • to develop work habits and get to know the way of working in a business, market environment
  • to acquire independence and responsibility in the execution of tasks while simultaneously developing the ability to work in a team
Publishing fields
Josipa Selthofer,
jselthofer@ffos.hr
The course provides an overview of the structure of publishing and book publishing, and special attention is paid to the methods of book production in different publishing areas. In doing so, different areas of production are studied in particular (the area of ​​children’s book production, then the area of ​​production of books for young people, textbooks, fine literature, professional books and the production of non-fiction books with a special focus on monographs). The study of publishing areas also takes into account new trends in the sense of possible and increasingly frequent relocation of production, especially when it comes to the production of children’s books. The differences in the approach and implementation of the publishing plan are also specified, as well as the requirements for the necessary personnel and other assumptions important for the realization of the publishing project.

Learning outcomes:

  • to describe publishing fields
  • to recognize comparative advantages and differences between publishing fields
  • to differentiate the ways of conception, design, production and distribution of products from different publishing fields
  • to recognize the advantages and difficulties of the publisher in a certain publishing field
  • to apply the acquired knowledge and skills to independent project
  • to understand the process of organization and production of a publication of a certain publishing field
  • to recognize contents (as well as authors) suitable for publication within one publishing field
Publishing management
Mario Barišić
The aim of the course is to acquaint students with the structure and definition of management in publishing and with the structure and definition of economic models that define management, organization, strategy and other management segments. Students get to know all segments of the complex process of acquisition, editing, production and placement of publishing products, with an emphasis on criteria for making key decisions, procedures for optimizing the use of resources, procedures for creating an adequate plan for a specific publishing area, etc. Students get to know the documentation necessary for management in publishing. .

Learning outcomes:

  • to understand the field and definition of management in publishing
  • to recognize the heterogeneity in building the mission, vision and goals of the publishing business
  • to detect the specifics of the business process according to different publishing areas
  • to adopt the laws of management, organization and different models of publishing strategy
  • to understand the structure of economic calculation and cost models of publishing business
  • to recognize the importance of economic planning, business process monitoring and methods of economic analysis of the business itself
  • to adopt methods of building and managing human resources as well as other management definitions specific to the publishing industry
Digitization and the design of digital content
Zoran Velagić, zvelagic@ffos.hr
Within the lectures, students are introduced to the principles and approaches to designing digital collections. Basic criteria for selecting materials for inclusion in digital libraries are explained, along with the intellectual processes preceding content creation (assessment of the value of relevant topics, content selection, methods of obtaining copyright, negotiation, planning, monitoring and evaluation, marketing). Special attention is focused on the issues related to the repository of a digital library, for example: digital objects – basic units of the internal structure of a digital library typically hidden from the user’s view; interface – the “gateway” of the digital library to users; digitized units of materials – units of the structure of a digital library from the perspective of the user and information professional (e.g., books, newspaper articles, etc.); search systems, indexes – identification systems: unique identifiers. During the exercises, students master advanced techniques of image digitization, optical recognition, and processing selected texts. In terms of image digitization, they use various formats commonly used in digital processing and advanced processing techniques. The result of the exercises is the independent creation of a digital collection.
Marketing in publishing and bookselling
Gordana Dukić, gdukic@ffos.hr
Contents: Concept and importance of marketing. Evolutionary stages of marketing. History of marketing. Profit and non-profit marketing. Marketing strategies. Segmentation, targeting, positioning. Consumer behaviour. Marketing research. Marketing information system. Market research methods. Marketing mix. Goals of marketing in publishing and bookselling. History and position of marketing in publishing. Book marketing. Marketing plan. Promotional activities in publishing and bookselling. Communication mix. Media in marketing. Public relations in publishing and bookselling. Guerrilla marketing and e-marketing in publishing and bookselling.

Information Technology

1st study year

ISVU code Title /description Term ECTS-s Status
149064 Information-communication infrastructure winter 4 obligatory
149066 Modelling and simulations winter 3 obligatory
149067 Programming 1 winter 3 obligatory
241364 Semantic web and linked data technologies winter 3 optional
241213 Information and digital literacy in education winter 3 optional
151052 Information system design summer 3 obligatory
151053 User experience application development summer 3 obligatory
149068 Programming 2 summer 3 obligatory
151050 Intelligent systems summer 3 optional
255345 Artificial intelligence and society winter 3 optional
189626 Information in theory summer 2 optional

2nd study year

ISVU code Title /description Term ECTS-s Status
161697 User interface design winter 3 obligatory
161698 Programming 3 winter 3 obligatory
161699 Supportive information processes winter 3 obligatory
180630 Practical project in information technology winter 3 obligatory
161701 Principles of instructional design winter 3 optional

Course descriptions

Course/Instructor Course description
Programming 1
Boris Badurina, boris.badurina@ffos.hr
The goal of the course is to familiarize students with basics of procedural programming language. From practical examples students learn to produce dynamic web-application based on PHP/MySQL
Information and digital literacy in education
Martinović Ivana, imartinovic@ffos.hr
Modelling and simulations
Silvija Galić
sgalic2@ffos.hr
Learning outcomes:

  • distinguish between different models and their classifications
  • get introduced to foundations of simulation modelling
  • understand the varied approaches and peculiarities of simulation modelling in different areas of life, e. g. medicine, economy, entertainment, education, etc.
  • analyse information system’s problems that can be solved by simulation modelling
  • create a formal system model as a basis for an information system (in a modelling language Modelica)
Information system design
Anita Papić, apapic@ffos.hr
Students will get familiar with following topics: The concept of information system and the role of information system within the organization; The historical development of information systems; Basic activities and functions of information system; The lifecycle of information system; The different approaches of information systems design such as linear approach, evolutional approach, cascade approach; prototype approach etc.; Classifications and taxonomies of information systems; Software solutions for information systems design.
Intelligent systems
Anita Papić, apapic@ffos.hr
Students will get familiar with following topics: The definitions of artificial intelligence and the fields of artificial intelligence implementation; The concept of intelligent system and its characteristics; The different techniques of artificial intelligence such as data mining, decision trees, artificial neural networks, genetic algorithms etc.; Expert systems; Robotics; Computer vision; Human computer interaction; The trends of the development of intelligent systems.
Principles of instructional design
Anita Papić, apapic@ffos.hr
Students will get familiar with following topics: The concept of instructional design and its development from cognitive psychology and behavioral philosophy; The ubiquitous learning and personalization; The different models of instructional design such as the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model, the rapid prototyping model, the minimalistic model, the BLAAM model, the ASSURE model, the ARCS model etc.
Information-communication infrastructure
Tomislav Jakopec
tjakopec@ffos.hr
The objectives of the course are to acquaint students with the basic characteristics of information and communication infrastructure as a prerequisite for the application of information technology. The course is designed as an introduction to studies and a place to standardize students’ basic knowledge. Students become familiar with all relevant stakeholders of the information and communication infrastructure at the technical, technological and organizational level through specific scientific and professional achievements which shapes the reliefs of the information society in which we live.
User experience application development
Boris Badurina, boris.badurina@ffos.hr
The goal of the course is to familiarize students with basic concepts od user experience and it’s impact on developing effective easy to use applications.
Programming 2
Tomislav Jakopec
tjakopec@ffos.hr
The aim of the course is to acquaint students with the basics of using object-oriented programming languages. The lectures cover basic theoretical concepts, while the exercises use practical examples, using the Java programming language, to cover the application in creating a solution for a graphical interface (GUI) using a database (MySQL).
Programming 3
Tomislav Jakopec
tjakopec@ffos.hr
The aim of the course is to familiarize students with the basics of creating distributed applications. The lectures cover the basic theoretical concepts of cloud computing, infrastructure as a service, software support as a service, while the exercises use practical examples to create an application for mobile devices with distributed data storage on a network application.
Practical project in information technology
Tomislav Jakopec
tjakopec@ffos.hr
Through practical project work in a public institution or a private company that performs activities in the field of information technology, the student acquires knowledge and skills in one area or in activities related to information technology.
Semantic web and linked data technologies
Boris Bosančić
bbosancic@ffos.hr
The infrastructure of the semantic web of data: persistent identifiers (IRI), markup languages (XML, RDF); query languages (SPARQL), languages for creating ontologies (RDFS, OWL), machine-readable knowledge organization system (SKOS). Computer ontologies; history, types, examples, modeling principles; A program for creating ontologies (Protégé). Related information: principles and examples of good practice. Lifetime of linked data; creation, linking and publication of datasets. A tool for extracting and creating linked data (OpenRefine). Visualization of related data; techniques, types and tools for visualizing linked data. A tool for visualizing and publishing linked data (eg GraphDB).
Supportive information processes Boris Bosančić
bbosancic@ffos.hr
Learning outcomes: standardize and manage business metadata in information systems, apply and manage the use of marking languages in information systems, create test documentation of the application solution of the information system, create user documentation of the application solution of the information system.
Artificial intelligence and society
Boris Bosančić, bbosancic@ffos.hr
The aim of the course is to familiarize students with the basic concepts, principles, and applications of artificial intelligence (in information and communication systems). Special emphasis is placed on the impact of artificial intelligence on society as a whole. The course explores the foundation of the idea of artificial intelligence from philosophical, mathematical, neuroscientific, psychological, linguistic, and computational perspectives. One of the objectives of the course is to acquaint students with the historical development of artificial intelligence through the evolution of knowledge-based systems, including a review of the historical development of programming languages on which they are based, the technologies upon which they are built, and the methods applied in them.
During seminar discussions, in addition to philosophical and psychological aspects, social, economic, and geopolitical aspects of the development and application of artificial intelligence will be considered, such as regulatory issues, transparency, the future of jobs and the labor market, as well as political divisions and social polarizations. Ethical aspects of the development and application of artificial intelligence will also be discussed, including strategic and responsible development, issues of bias and discrimination, algorithmization, datafication, and more.
Information in theory
Boris Bosančić, bbosancic@ffos.hr
Definitions of the concept of information from different theoretical points of view; types of information. The relationship between the concept of information and the related concepts of data and knowledge; Information theories; mathematical theory of communication or mathematical-statistical theory of information; semantic, algorithmic, dynamic, pragmatic, situational and general information theory. Directions in the development of information theories & approaches to the concept of information; cognitive access to information; objectivist approach to information; constructivist approach to information; semiotic approach to information; philosophy of information; modern approaches to information.